Fruit Packaging for an Extreme User Group Project

Blueberry Packaging for the Obscenely Wealthy

Identified wealthy women between 20~30 years as main target consumers.
High-end blueberry packaging design to be distributed at beauty salons and cafes.

Focused health and beauty traits of blueberries to appeal to young women who can afford luxurious beauty items.
Form derived from exploring flowers and origami.

21_blueberry01.gif
 blueberry packaging #1     
21_blueberry02.gif
 blueberry packaging #2